Maximize CDMO/CRO Lead Generation: Pre- & Post-Conference Strategies

Conferences offer prime opportunities, but maximizing lead generation for CDMOs and CROs depends on what you do before and after the event. From targeted pre-conference outreach to timely post-conference follow-up, this guide shares the essential strategies to turn event presence into a robust pipeline. Use these tactics to ensure your CDMO or CRO not only shows up—but converts.

Pre‑Conference Calls: Set the Stage for High-Intent Meetings

Many attendees arrive at conferences with packed schedules. But engaging with them in advance changes the game.

• Why it works: Research highlights that booking meetings in advance is among the most effective ways to increase lead quality and maximize time onsite SalesHive+1bioscoutr.combeamian.
• Best practice: Initiate calls 2–3 weeks before the event to introduce your value—positioning the meeting as a collaborative session, not a sales pitch.
• Our result: Personalized pre-conference calls helped schedule 10–20 highly relevant meetings—far more focused and productive than random booth traffic.

Post‑Conference Calls: Turn Momentum into Opportunity

The real magic happens when the event ends.

• Why it’s powerful: Post-conference follow-up is vital—one study found that nearly half of attendees appreciate contact while the event is still fresh Kixie.
• Timing is key: Reach out within 48 hours with personalized recap messages mentioning your conversation or shared interests.
• Our outcome: We booked another 10–20 quality meetings by calling our post-event list—re-engaging prospects who slipped through the cracks during the conference buzz.

Summary Table

StageStrategyImpact

Pre‑Conference

Personalized cold calls & meeting asks

10–20 highly relevant meetings

Conference

High-touch booth interactions & hybrid events

Broader engagement, memory building

Post‑Conference

Timely, tailored calls to missed leads

Additional 10–20 meetings secured

Why These Tactics Matter in 2025

• Events are hybrid, with virtual attendees being just as important. Proactive calling bridges virtual and physical reach.
• Human touch still wins. A call adds context that email or social touchpoints miss.
• Sales cycles are longer and more complex. Personal interaction helps build trust early in the funnel—especially with high-value CDMO and CRO contacts.

Strategic Highlights for 2025

• Unified Multi-Channel Ecosystem: Synchronize social, email, landing pages, and event touchpoints for coherent messaging and seamless handoffs.
• Data-Driven Attribution: Use attribution models to pin down which pre- or post-event assets performed best—and double down.
• Compliance-Aware Messaging: All communications must align with privacy regulations like GDPR, HIPAA, and phone/email opt-in rules.
• Showpiece Thought Leadership: Position yourself as an expert by sharing original data or insights drawn from your latest science or case studies.