10 Proven Outbound Lead Generation Strategies for Pharma in 2025
Outbound isn't dead. In fact, in biopharma and life sciences—especially for CDMOs and CROs—cold calling remains one of the most effective ways to engage hard-to-reach decision-makers.
At Bioscoutr, we’ve helped dozens of CDMO/CRO clients build predictable pipelines with tested outbound strategies. Here’s what’s working in 2025:
1. Cold Calling with Real-Time Relevance
Cold calling still converts—especially when paired with relevant timing. Use news triggers like funding rounds, trial launches, or recent hires to initiate meaningful conversations.
2. Email Cadences That Support the Call
A short, personalized email series paired with follow-up calls works better than email alone. Keep messaging tight and value-driven.
3. LinkedIn Outreach That Builds Familiarity
Avoid pitch slaps. Instead, use connection requests to warm up targets. After connection, drop a short note and follow up with a call if they accept.
4. Pre-Conference Calling to Lock in Time
For one CDMO client attending a European partnering event, our pre-conference outreach resulted in 19 booked meetings—all secured through cold calls made to likely attendees before the event.
Tip: Secure quick 10–15 min chats before their calendar fills up.
5. Post-Conference Calls for Missed Connections
A CRO client followed up with leads 2 days after a clinical trials event and booked 11 discovery calls—some with targets they didn’t meet in person.
Tip: Fast post-conference action = warm leads while memory is fresh.
6. Multi-Touch Sequences Across Channels
Using a mix of cold call, email, and LinkedIn touchpoints increased contact rates for a CRO in the immunotherapy space. Over a 2-week cadence, they booked 12 sales calls, many from the second or third touch.
7. Focused Blitzes by Indication or Geography
Group outreach into focused blitzes (e.g., oncology sponsors in Boston, or ophthalmology in the UK). You’ll speak their language better and spot trends faster.
8. Trigger-Based Outreach on News Alerts
Keep tabs on trial starts, IND approvals, or new funding announcements. Use these moments to reach out when relevance is highest.
9. Strategic Follow-Ups for Meeting Attendance
It’s not just about booking—attendance matters. For one CRO client, we increased show-up rates from 63% to 82% by implementing structured reminders (calls, emails, and calendar nudges).
10. Tracking Pipeline and Learning Fast
Monitor what’s working. Is it call #2 that converts? Does LinkedIn warm-up help? We helped a client refine their cadence based on win data, boosting conversion rate by adjusting call timing and messaging.
In Summary
Outbound isn’t guesswork. When done right—with cold calls, follow-ups, and well-timed sequences—it becomes a predictable source of revenue for CDMOs, CROs, and other pharma vendors.
Want to build a repeatable outbound engine with real results? Let’s talk.
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